Site map - En - Fr - Nl

ProduWeb - Web marketing & technologies

ProduWeb Branding
Back to News

Advert game for Ford

19/01/2010

As part of Ford’s ‘useful miracles’ campaign, ProduWeb produced an advert game on the theme of cows.

The new Ford Econetic offers exceptionally low CO2 emissions. All well and good - but cows, on the other hand, produce very high levels of the gas… This gave us the idea to develop a game in which the goal is to adopt a cow, customise it and then shrink it in order to reduce its carbon footprint. To shrink the cow, you need to acquire some resources, obtained by taking part in a few fun little games. Winners will be given the chance to win a city trip.

The game also uses social networks, since players need to connect via Facebook to take part. They can then exchange their resources online to collect them more quickly. They can also add Olga Dimenitrov, a farm science professor specialising in cow shrinking, to their list of friends or follow her on Twitter.
The campaign is also being run on the radio and television!

http://game.miraclesutilesdeford.be/