ProduWeb™ - Web marketing & technologies
Branding & storytelling
Branding & storytelling
Creating an identity, whether it is a new brand or a fictional character, is above all telling a story.
Anyone coming into contact with the new universe thus created must be able to extract the maximum amount of information in the minimum amount of time. That person must be able to grasp the defining features of this universe immediately: its history, values and spheres of influence.
Concerning values in particular, that person must sense their presence permanently to a greater or lesser extent. This is the context that cements the whole concept and gives it credibility and authenticity.
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