Site map - En - Fr - Nl

ProduWeb™ - Web marketing & technologies

Indexing and Search Engine Optimisation

Why should you optimise your site indexing on Google?

Optimising your website indexing on Google is vital for the success of your company. In fact, if your website is not indexed , and above all if it is not well search engine optimised on Google, it might as well not exist on the web as statistics show that over 70% of visitors to your website generally arrive via a search engine such as Google, Yahoo or MSN. Two types of indexing coexist: natural indexing (Search Engine Optimisation) and paid Google indexing (adwords).

By using search engine optimisation to position your website among the first search results linked to your activity, you increase the number of visitors to your website and therefore, potentially, your visibility and your income.

Which service provider should you use for your web indexing in Belgium?

If you want to optimise search engine indexing of your website on Google or other search engines and you carry out a quick search, you will be faced with a huge number of, to a greater or lesser extent serious, offers with a wide price range running from just a few euros to several tens of thousands of euros for services that are not always very clear.

Numerous SEO indexing services offer, at very low prices, to optimise your website listing based on just a few keywords in record time. These pseudo-referencers generally use Black Hat SEO or spamdexing techniques to mislead search engines and improve your positioning artificially. If these offers seem tempting, they are also extremely dangerous because search engines generally end up recognising what is happening and then add your website to a blacklist. It is then removed from the Google index and no longer appears anywhere in the results, consequently depriving you of most of your visitors. This is why it is important to use a serious SEO agency that is well established.

At ProduWeb, as a professional SEO agency, we favour genuine techniques and follow the indexing methods recommended by the search engines.

Which type of web indexing should you use for your website?

On Google (which accounts for over 90% market share in Belgium), there are two major types of indexing that allow sites to be positioned in the first results. In the majority of cases we recommend indexing sites using both indexing solutions.

 

Paid indexing on Google: adwords

The principle of paid indexing on Google is similar to placing an advert in a directory. You pay a certain fee to Google so that your website appears when a surfer searches using a keyword or predetermined expression.

This system is called Google Adwords. ProduWeb has successfully taken Google's examinations and has obtained the title of "Google Adwords Qualified Individual". Through its knowledge and experience, ProduWeb is able to manage your indexing budget optimally in order to generate maximum targeted traffic while limiting the cost of advertising.

 

Find out more on commercial indexing

Natural indexing on Google

Natural indexing on Google, also called organic indexing or free indexing, consists of optimising your website and its content so that your website appears in the first natural results when a surfer carries out a relevant search on his/her favourite search engine.

In order to carry out this work in an effective and sustainable manner, ProduWeb relies on the studies it has been conducting for over five years as a professional indexing agency, starting its mission on the basis of an indexing audit.

Contact us for further information on the type of indexing that would be appropriate for your website.

 

Find out more on natural indexing