ProduWeb™ - Web marketing & technologies
Danone
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Danone
Type : Major companies and institutions
Sector : Food and beverages
Types of project : Website creation
Danone chose ProduWeb to design a site dedicated to its Activia yoghurt with bifidus actiRegularis.
Visitors to the site are able to post audio, video or written comments on the benefits of the yoghurt as part of their daily diet. The most original contribution is awarded a prize in the “Give your opinion and win” section. A more scientific section of the site explains the yoghurt’s benefits for digestive health.
Consumers are also invited to name or suggest their favourite flavours. They can also sign up to the Activia programme to receive personalised dietary advice according to their lifestyle by regular e-mails.
The site also features content from all the radio and television advertising campaigns.
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